Digitalsmiths and LiveRail Announce Strategic Alliance

Digitalsmiths Corporation and LiveRail have announced a product integration to offer current and prospective customers. Digitalsmiths will provide video/audio recognition technology via their VideoSenseTM, AdIQTM and AdSafeTM products for automated contextual ad targeting for video, and LiveRail will provide video-overlay ad-selection, campaign management, optimization and reporting technology. Customers of both companies now enjoy seamless integration with the other. The combination of contextual advertising, campaign management, ad-serving and optimization solutions creates superior value for advertisers and publishers. With this offering, customers will enjoy more highly targeted ads, a higher level of engagement with the consumer, increased advertising inventory and enhanced revenue streams.

"We are very excited to announce this partnership with LiveRail," said Ben Weinberger, CEO of Digitalsmiths. “Providing targeted relevant ads is vital to attracting the viewer in today's increasingly ad-heavy web environment.

LiveRail's opt-in ad-preview model fits hand in glove with VideoSenseTM. The combination of the complimentary solutions enables publishers to show relevant advertising targeted to each viewer through a unique mechanism that invites viewers to engage with ad content when they choose. Advertisers only pay when a user definitively chooses to watch their ad, resulting in more meaningful ad views, and more valuable results.

"This relationship between LiveRail and Digitalsmiths creates by far the most advanced video-advertising solution on the market today," said Mark Trefgarne, CEO of LiveRail. "The incredible content analysis and targeting capabilities of Digitalsmiths, combined with our next-generation video ad server, creates a revolutionary platform that helps web publishers maximize the revenue from their video streams and will define the next chapter of our industry's history."

When a viewer watches an online video, LiveRail serves a series of highly targeted, relevant ad-previews underneath the main content. If at any point a viewer sees an ad that interests them, they can click the preview, watch the ad and then return to their content when the ad ends. LiveRail will use Digitalsmiths' VideoSenseTM to prioritize which ads to offer viewers based on a large number of carefully selected criteria, including the ad's relevance to the content, its popularity as rated by other viewers with similar viewing habits, and each advertiser's ad frequency and budget guidelines.

About LiveRail
LiveRail is an ASP model adserving platform that serves overlay and ticker format ad units in media player environments allowing web publishers to supplement or replace pre-roll formats while maximizing revenue for all plays of their video streams. LiveRail's end-to-end solution provides relevant ad-matching, ad-serving, campaign management and campaign & creative optimization to ensure the best user experience and maximize revenue for the publisher. Based in the UK, LiveRail has offices in San Francisco. Visit www.liverail.com.